Yantis, TX — July 18, 2025 – Big Bass RV Park & Boat Storage at Lake Fork proudly announces its exclusive partnership with Jimmy Houston Outdoors, marking the first time the legendary angler and television host has licensed an RV park in his iconic career.
Jimmy Houston, known as “America’s Favorite Fisherman,” is a National Freshwater Fishing Hall of Fame inductee and host of Jimmy Houston Outdoors, one of the longest-running outdoor shows in television history. A two-time Bassmaster Angler of the Year with 15 Bassmaster Classic appearances and over $1 million in tournament earnings, Jimmy brings unmatched fishing credibility and star power to the new park near Lake Fork.
“We are beyond honored to be the first RV park to partner with Jimmy Houston,” said John McGaugh and Stephanie Culver, owners of Big Bass RV Park. “Jimmy represents everything we believe in – family, faith, fun, and a deep love for the outdoors. This partnership will bring once-in-a-lifetime experiences to our guests and shine a spotlight on what makes Lake Fork such a special destination.”
As part of this partnership, Big Bass RV Park will also promote Luck E Strike®, the revitalized fishing tackle brand owned by country music legend Toby Keith’s family. Known for 32 #1 hits and a deep-rooted love for fishing, Toby Keith purchased the historic Luck E Strike brand in 2023. His line of affordable, pro-curated fishing kits—bass, trout, crappie, walleye, and more—are available now at FishLucke.com, including Toby’s signature Tornado™ lures and collectible gear like the “American Fish” decal.
The partnership between Jimmy Houston and Fish Lucke creates a powerful synergy for Big Bass RV Park, offering guests exclusive access to premium tackle, special events, and meet-and-greet opportunities with Jimmy himself during the park’s grand opening this fall.